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It’s tempting to think of social media as something frivolous or trendy, where people only care about selfies and cat videos. Nothing could be further from the truth. While social media users do enjoy having fun on the major platforms, they’re also relying on them as a source of information. Increasingly, consumers are looking to connect with brands on social...

Apple. Nike. Amazon. All are majorly successful brands. One sure sign is that we can instantly recognize them by their logos. A good logo does just that: it immediately invokes the company it represents without explanation. Obviously, those logos are so iconic because their associated companies have massive reach. However, small businesses can have memorable logos as well. The key is...

Trust Yourself. Your gut is there for a reason. When it comes to making decisions, it all comes down to what you decide. Have faith in yourself and have the confidence to make a decision. Don’t Forget Who You Are. Leadership can change you. Whether this is from a new sense of power or criticism, you will change. It’s important that...

A great good leader knows that with leadership there comes a long list of priorities. To be a leader, you have to know how to juggle these priorities and the right way to list them in a busy life. Along with priorities, there also comes sacrifices. You’ll often see a good leader make sacrifices that an employee won’t. These are sacrifices...

Branding is time-consuming and often expensive. From getting your logo, websites, and brochures designed to crafting a content strategy to developing ad campaigns, it can seem overwhelming and costly. Won’t your great business idea attract people without all that extra stuff? Sadly, that quote from Field of Dreams is not true. If you build it, they will not automatically come. The...

A good, strong brand is essential for any company. You want to stand out from the competition and establish a powerful brand right from your company's start. After all, your brand is your business, and it’s crucial that you put effort into making sure that it’s as great as it can be. We believe that good branding is critical for...

Your logo is the first impression that someone will get about your company. It’s the deciding factor in many ways of whether or not someone will decide to use your company. Your logo is what will speak for your brand and what your company will be associated with. Logos surround us throughout every day; they’re on the internet, packaging, business cards,...