DEE AZLAN
I’m a self-driven, solution-focused individual with a passion for creativity and innovation. I have a curious mind and a collaborative approach to building, and I’m always looking for ways to improve and grow. Whether I’m working on a personal project or helping a business reach its full potential, I tackle every challenge with a proactive attitude and a focus on finding the best possible solution.
I’m a multifaceted individual with a diverse skill set in design, development, and management. As a designer, I have a strong eye for aesthetics and a talent for creating visually appealing and research-based, user-friendly designs that meet the needs of a wide range of clients. As a developer, I have the technical expertise to bring those designs to life using outside-the-box thinking and delivering creative results. As a manager, I’m able to lead and coordinate projects, ensuring that they are completed on time and to a high standard. I’m also able to collect holistic data to get fresh ideas and optimize operations. With these skills, I’m able to take on the full cycle of building, from conceptualization to deployment, making me a valuable asset to any team
Core Character
Brands
Media/Publications & Credits
Black History 365 Textbook
BH365 Publishing - Illustrator
The Art of Teaching Book by Jason Khaleed Hayes
Amazon - Illustrator
The F.A.C.T.S of Love Book by Coach Tre Bradley
Amazon - Illustrator
#Washed Series Season 2
Amazon Prime - Makeup Artist and Characters' Image Designer
Piers Morgan Live Show
CNN - Makeup Artist & Styling for Piers Morgan
Mubadala World Tennis Championships in Abu Dhabi
Serena Williams - Makeup Artist & Styling
Summer Makeup Tips that lasts UAE's heat
Grazia Magazine Middle East - Article/Content
Fall Fashion Designers vs On Budget Looks
Abu Dhabi Week Magazine - Creative Director & Photographer
Coach Tre Bradley Interview with Jane Mcgarry “Manspective”
Good Morning Texas - Media Content Producer
Events/Training & Presentations
Thrive Conference
The C.E.O Circuit - Speaker
Branding Bootcamp
Hello Epic Marketing Agency - Trainer
Ignite Conference
The C.E.O Circuit - Speaker
Business Growth Weekly Trainings
Entrepreneur Roundtable - Co-Facilitator
Brand Image Workshop
Sorbonne University - Trainer/Presenter
Professional Brand Image Workshop
National Bank Of Abu Dhabi - Trainer/Presenter
Fashion Show and Beauty Workshop
Abu Dhabi Mall X Dubai Tourism - Presenter
Fashion Show and Beauty Workshop
Dubai Runway X Dubai Tourism - Presenter
THEORY Beauty Artistry Introduction, Product Knowledge, Media & Bridal Certifications
THEORY Beauty - Trainer
M.A.C Pro Artist Certification
M.A.C - Trainer
Beauty Advisor Sales & Customer Service Training
Nordstrom- Trainer
Certifications
Expected July 2023
UX Design- Google
Expected March 2023
Adobe Captivate - Adobe
2022
Instructional Design - Adobe
2022
Design Thinking -
Innovation Learning
2011
Psychology of Sales-
Shaw Academy
2009
Business Management-
Nordstrom
2008
Advance Fashion & Product Photography- Karl Taylor
2008
M.A.C Pro Artist Certification
Designer
I’m a designer with a passion for creating intuitive and engaging experiences for users. As an instructional designer and visual design specialist, I use my expertise in user behavior analytics, user experience, and human behavior design to create designs that are not only aesthetically pleasing, but also highly effective in driving desired outcomes. I believe in using empathy and research to truly understand the needs and motivations of my users, and I strive to create designs that reflect their values and goals. Whether I am working on a new website or developing an e-learning course, my goal is always to create designs that are both visually appealing and user-centered.
Strength
Skill
Tools
Experience
Instructional Designer
- Utilize the ADDIE model and adult learning theory to design and deliver effective training and learning experiences.
- Utilize data, analytics, and reporting to inform decision-making and course creation and learning path management
- Empower others through education and engage their learning journey
- Track content performance, digital asset management, and assortment opportunities through regular reporting
- Build expertise in systems and processes through ongoing training and mentorship opportunities
- Provide supplemental onboarding and training to team members and serve as a mentor across the organization
- Foster a positive and inclusive team culture that motivates and engages team members
- Provide support and feedback to team members to support their development and growth
UI/UX Website Designer
- Deep understanding of Human-centered design principles: Passionate at developing intuitive and engaging interfaces that solve real problems and delight users
- Obsessed with studying, understanding and responding to user needs and understand product specifications and user psychology
- Efficiently use information architecture skills to create wireframes that are well-organized, efficient, and intuitive while accurately convey conceptualize designs using storyboards for developers and clients
- Enhance user experience by creating seamless navigation, clean and attractive design.
- Gain analysis on websites, webapps, and mobile apps using a combination of tools such as analytics,heat mapping and research using surveys to gather feedback on user’s ease of use and satisfaction
- Conduct usability assessment and evaluation to gather and utilize data about the user to help drive usability decisions
- Troubleshooting and perform basic functionality and testing of tools along the development cycle and find creative ways to solve UX problems
- Analyze customer responses, website, and digital product data to examine high traffic web pages and determine why certain webpages perform better
Brand Creative Designer
- Conducts primary and secondary research to understand consumer behavior, usability studies, competition, category dynamics to create positioning maps and brand perception maps to identify growth opportunities
- Possess a deep, innate understanding of how to craft brand narratives that people care about.
- Expert in growing brand visual language through use of illustrations, typography, colors, icons, and animations and collaborating with Product, Marketing, Sales, and Partnerships teams to create internal and customer-facing assets.
- Utilizes data and customer feedback to inform design decisions.
- Develop compelling, single-minded creative briefs from all of this work and then share them with teams in a way that informs as much as it inspires.
Developer
As a developer, my purpose is to build solutions that make a difference. With a strong background in training and curriculum development and new product development, I have a proven track record of success in delivering innovative and effective solutions. I am a highly skilled problem solver, with a solution-focused approach that enables me to tackle even the most complex challenges. I am driven to succeed and am always willing to take risks and think outside the box in order to find the best possible solution. Whether I am working on a new product or developing a training program, I am committed to using my creativity and technical expertise to drive results and make a positive impact.
Strength
Skill
Tools
Experience
Curriculum & Instructional Media/Content Development
- Developed a comprehensive training program for new makeup artists, including instructional videos, interactive quizzes, and hands-on practice sessions, resulting in a 15% increase in productivity
- Collaborated with product development teams to create educational materials and video content for the launch of several new beauty cosmetic products, resulting in a 20% increase in sales
- Designed and launched an online course on makeup artistry, including video lectures, quizzes, and interactive projects, that enrolled over 500 students
- Created a series of multimedia learning resources, including infographics and interactive quizzes, to teach makeup techniques and product knowledge to students and professionals
- Led a team of content developers in the creation of a new instructional media platform, featuring video tutorials, interactive quizzes, and virtual reality simulations.
Brand Content & Media Producer
- Create compelling video content to promote the brand and its products through scripting, shooting, and editing
- Develop content strategies that support the brand’s marketing goals
- Collaborate with cross-functional teams to identify opportunities for creating engaging visual and multimedia content
- Plan and produce video, audio, and multimedia content, including commercial campaigns, brand videos, product demos, and educational materials
- Work with creative teams to develop storylines, scripts, and treatments for content projects
- Manage production from concept to delivery, including budgeting, scheduling, and coordinating resources
- Collaborate with marketing and social media teams to distribute and optimize content performance
Brand Development
- Collaborates with various teams to create internal and customer-facing assets, including landing pages, illustrations, display ads, presentation templates, trade show content, and documents
- Work with the Research & Insights team to frame consumer behavior with a specific focus at the intersection of humans & culture.
- Frame-up category, competition, culture, and consumer in the form of positioning maps
- Strong art direction to work with the team to conceptualize, develop, and pitch big ideas; constantly setting the bar on creative concepts and campaigns as the company continues to grow and develop.
- Strong storyteller with the ability to deliver insights in a succinct and thoughtful manner to all audiences and influence leaders toward better outcomes.
Manager
As a seasoned management professional with over a decade of experience, I am passionate about driving results and improving efficiency. My background in team leadership and business management, combined with my expertise in brand management and project management, has allowed me to lead numerous successful initiatives and product launches. With a natural ability to build and motivate high-performing teams, I am a valuable asset to any organization. I am known for consistently delivering exceptional results and driving business growth, whether leading a team or managing a project.
Strength
Skill
Tools
Experience
Trainer, LMS Manager and Administrator
- Implemented and managed a Learning Management System (LMS) for the organization, resulting in improved efficiency and effectiveness of employee training programs.
- Developed and deployed online courses and learning materials, including instructional videos, quizzes, and assessments, to support the organization’s learning and development goals.
- Analyzed and reported on LMS usage data to identify areas for improvement and to measure the impact of training programs on employee performance.
- Collaborated with subject matter experts and instructional designers to design and develop engaging and interactive e-learning content.
- Provided technical support and troubleshooting for LMS users, ensuring a smooth and seamless learning experience for all employees.
Build awareness and trainings about products and services through various means of communication.
Business Management
- Track record of building sophisticated business models with scenario analysis and translating models into compelling presentations.
- Holistic understanding in data infrastructure and business intelligence software with the ability to evaluate, install, configure, project manage, and deploy ERP applications and enhancements while working with operational leaders to ensure accurate operational data entry and proper operational metrics
- Analytical problem-solving, creating value, maximizing growth, and improving productivity and team performance
- Efficient in providing market feedback and accurate forecasting to optimize strategy and positioning of offerings and maintaining operational KPI’s and monitoring budget to actuals for income statements
- Proficient in daily monitoring and troubleshooting of the Microsoft Business Central system and able to prepare and deliver recommendations or alternatives to address operating system issues
- Manage the sales process for a diverse group of assigned new business opportunities and effectively manage a sales pipeline and achieve sales targets and forecasts.
Social Media & Brand Management
- Effective at building out robust project plans that promote brand growth by driving traffic, conversion, and interconnected sales through content optimization, process improvement and analytics.
- Able to leverage her passion about data and interpersonal skills to tie analysis back to the human story behind the numbers and successfully take campaign ideas from concept through activation.
- Analyzing the brand’s online performance and for identifying opportunities for improvement in areas such as product assortment, digital content, promotions and returns
- Agility to learn database systems and web-based platforms helps pioneers new ways for brands to engage and reach audiences, overseas client brand channels and influencer campaigns, and leads the way on emerging platforms
- Collaborate with and support product managers and business line leads in developing marketing and business development content for their products and services to execute cross-product marketing campaigns and initiatives